Look again.

Paintings of the luxury labels we all recognise, renamed for the double take. Each one a giclée print, hand-signed, numbered and embossed, in an edition of 125 that will never be reprinted.

Shop the editions

Money

Every luxury label is really selling one thing. This one stops pretending.

How Much?

The question nobody asks in the grandest stores, in the gold script they’re known for.

Happy Narcissist

A gift bag made out to the person who loves themselves most.

Casual Partners

The most famous number in perfume, relabelled for the swipe-right age.

A gift that gets a second look

Every edition is printed on Hahnemühle German Etching 310gsm and finished by hand: hand-torn edges, signed, numbered and embossed. Choose it unframed or hand framed in white or black, ready to hang. UK shipping included.